One of the lines most closely associated with the film—"Play it again, Sam"—is a misquotation. When Ilsa first enters the Cafí© Americain, she spots Sam and asks him to "Play it once, Sam, for old times' sake." When he feigns ignorance, she responds, "Play it, Sam. Play 'As Time Goes By.' " Later that night, alone with Sam, Rick says, "You played it for her and you can play it for me." and "If she can stand it, I can! Play it!"

Laluu wrote:
I don't think it was ever a secret that Damon Albarn et al. were involved in the Gorillaz project.

The band's first release was Tomorrow Comes Today EP, released in 2000. It was very well received in the UK underground music scene and generated a lot of word-of-mouth advertising, as well as a large shroud of mystery over who was behind Gorillaz and what could be expected from the band in the months to come. Promo outlets circulated a booklet with the fictional backstory behind the cartoon band.

In December 1990, after 8 months of preparation, Cretu released Enigma's debut album, the groundbreaking MCMXC a.D. that received over 60 platinum awards worldwide. [...]

Before the album was released, Cretu was cautious of the response towards the upcoming album, decided to forgo mentioning his and most of the personnel's real name and credited himself as Curly M.C., while the album sleeve contained little information about the background of the project, furthering the mystery about the creators of the album and leading to speculation whether Enigma was a band, a person or a group.